KETHIAKH AND CAAVIAR is a brand of clothing and accessories for men, women and kids. A concept where Africa and the Wes meet on fashion , design, Art and Photography. A global community of talent, creative minds, designers and photographers have come together to bring the best out of Africa and the West with bold collection of shapes, patterns and colours with a classical flair of street style.

KETHIAKH is salted fish in wolof senegalese’s dialect. CAAVIAR (caviar) is considered a delicacy and is eaten as a garnish or a spread.

Founded in 2016, K&C is synonymous of boldness and individuality. For us it’s all about being who you are, who you want to be how you want to achieve that aesthetically without compromising.



The logo is a tribute to a beautiful animal :

The Hippo was killed in Kedougu in Senegal the 9th of April 2019. He Hippo was trapped in a sewer and the authority did not have anaesthesia so instead of taking the Hippo back to its natural the habitat the river they shoot the Hippo dead. The whole scene streamed live on social media.

The incident was so upsetting for everyone in the world that I decided to use the hippo as the image of K&C. It’s our way to protest what has happened and keep the HIPPO essence’s alive by using it as a logo.



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