KETHIAKH AND CAAVIAR is a brand of clothing and accessories for men, women and kids. A concept where Africa and the West meet on fashion , design, Art and Photography.
 A global community of talents, creative mind, designers and photographers have come together to bring the best out of Africa and the West with bold collection of shapes, patterns and colours with a classical flair of street style.
KETHIAKH is salted fish in wolof senegalese’s dialect. CAAVIAR (caviar) is considered a delicacy eaten as a garnish or a spread.
Founded in 2016, K&C is synonymous of boldness and individuality. For us it’s all about being who you are, who you want to be and how you want to achieve that aesthetically without compromising. 
Dapper Like a Hippo
The logo is a tribute to a beautiful animal : The Hippo killed in Kedougou in Senegal April 9th 2019. The Hippo was trapped in a sewer the authority did not have anaesthesia so instead of taking the Hippo back to its  natural habitat they shoot the Hippo dead. The whole scene stream live on social media.
The incident was so upsetting for everyone in the world that I decided to use the hippo as the image of K&C. It’s our way to protest what’s happened and keep the HIPPO essence’s alive by using it as a logo.